Zhai Skincare Design
Design Statement:
The purpose of this project was to create a brand from the ground up. From designing the logo, the packaging,the shopping bag and the imagery. I wanted to choose something I felt passionate about doing, but also challenged me to a new field I never worked with. That led me to skincare. I related skincare to the one person I know who loves experimenting with different skincare products, and that is my girlfriend, so she was my main inspiration behind this project. Creating three products (serum, sunscreen, and moisturizer), and a shopping bag to showcase the brand.
Shopping Bag
Design Statement:
The purpose for this project was to create a shopping bag that would be a part of the branding image for Zhai. I wanted to create a shopping bag that would fit all three products I created, making sure it holds and protects the items, but also a little spacious so it can be easy to put items inside the bag, and take items out the bag. I incorporated the brand elements like the pattern, brand color, and logo onto to bag to create a unique design.
Process Research - Creative Brief
Process - Inspiration
Process - Logo
The brand name would be called “Zhai” after brainstorming with her for the brand. We went with “Zhai” because its her nickname and because it was short and memorable. It relates back to her name which adds more value to the brand name
Process - Type Exploration
Type Exploration: Selected over 100 typefaces that fit the branding.
Process - Logo
Custom typeface that impliments tulips within the typeface itself.
Process - Dieline References
Serum dieline reference used.
Sunscreen dieline reference used.
Moisturizer dieline reference used.
Process - Packaging Design Concepts
The pattern would be used for the background of the packaging. Pattern would also be included inside the packaging.
Process - Flower Design Concepts
Flower designs were created with the same structure and grid used to create the logo to create a cohesive branding.
Process - Typography and Color
Process - Final Dielines
Process - Planogram
Shopping Bag Process - Draft
Brands incororpate the logo onto the bag, but I wanted to combine both the pattern and logo to create an eye-catching bag design that also included the logo.
Small paper mockup meant to showcase how the draft would look like.
Shopping Bag Process - Revised Final Design
I wanted a design that still showcased the logo, but I wanted incorporated into the actual design, so I took the brand pattern and incorporated the alternate logomark inside that pattern. I removed the gradient so the main design element would be the pattern, and to also showcase the main brand color. I added the website address on the top right of the side panel since that is where the website address was also located on the actuak skincare packaging.
