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https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/18b2806d-8177-4a6d-9f75-b9e0ab8aad50/final+mike+and+ike+x+theo+van+design-01-01-01.jpg https://aobdesigned.com/chop-chop daily 0.75 2025-10-18 https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/b142304a-e8cd-463e-89d7-16681ea31a1a/menu.jpg Chop-Chop https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/1759978839728-QKZVSAPJC7NSE1RZDTOQ/chop%2Bchop%2Bfirst%2Bround%2Bof%2Bicons-02.jpg Chop-Chop First Round Draft of Icons. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/c02159b3-cf3f-44f0-b696-b658ef0deed7/Food+Delivery+Word+Association.jpg Chop-Chop Word Exercise - List of words relating to my chosen category (food delivery). https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/1cbde8bc-4aa3-4758-b1f1-ad83e6ade58c/chop+chop+typefaces+exploration-01.jpg Chop-Chop Type Exploration - Selecting 20 typefaces that fit the brand and icon designs, 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https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/9b841232-9ae3-4aa3-a5d3-f1e6294c255d/chop+chop+typefaces+exploration-02-02.jpg Chop-Chop Selected the top 5 typeface designs. 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https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/275413f3-a681-4bb6-b92f-0e37ffff7431/type+trace+assignment.jpg Bodoni Typeface Poster Chose three typefaces to trace out. 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I added a gradient and made the top white, and the bottom red. The white was supposed to resemble the teeth being cleaned, and the red was meant to represent it was yet to be cleaned. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/366b4302-0623-4df8-854a-8085c233636a/Second+logo+draft+-+6+sketches+refined-02.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/561df618-f522-4574-996d-a2b1335e6842/grde+3+colgate+2+versions+mockups-01.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/d4d6d38e-fcab-418a-a7b1-2568718d1f01/colgate+final+presentation-09.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/c9f0234c-bdae-4b75-9824-a207f8c63692/colgate+final+presentation-15.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/c5eb0aa4-d134-4290-937e-e41846d64e55/Colgate+History-02.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/e7bb1502-c2da-4555-9d32-a9cde9e3589d/grde+2+colgate+website+mockup.jpg Colgate Redesign Website https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/1664e509-ceda-4ca0-9bab-52504a605b77/colgate+friends+and+friends+%28competitors%29-03.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/89b43b30-8494-4d37-90fa-b7d53a0805f4/First+logo+drafts+-+6+sketches-03.jpg Colgate Redesign The third design was a pictorial mark of a tooth alongside the wordmark of Colgate. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/447e3db8-471c-4f95-8edb-7d92ceb0f5fa/Second+logo+draft+-+6+sketches+refined-03.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/65bcae96-7a5f-4943-ac67-9218a3035e1a/grde+3+colgate+2+versions+mockups-05.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/801114e2-e590-4ef6-aab2-c04748905c39/Colgate+History-03.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/4a2c6379-4b76-4af3-a6fa-ae372d640c86/colgate+iphone+insta+mockup.jpg Colgate Redesign Social Media https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/30388911-cd09-442e-9557-aa51e798f4d3/First+logo+drafts+-+6+sketches-07.jpg Colgate Redesign Letterform idea that is meant to represent the letter "C" while including the negative space of a tooth. The letterform itself also looks like a tooth. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/202bbc56-65cb-4d5f-aa4e-e432ab2025f1/Second+logo+draft+-+6+sketches+refined-04.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/d2ca6e6e-5eab-4a14-9ee6-7fdafef2b205/grde+3+colgate+2+versions+mockups-02.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/ec126456-56a4-4886-9d9f-540e7891f921/Colgate+History-04.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/69b8fbe2-70c9-4c6e-bc9c-cb982e54d1c4/First+logo+drafts+-+6+sketches-04.jpg Colgate Redesign Letterform idea that played more on the idea of making it look like the letter "C" and a tooth. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3214022c-5fcc-4f2b-afb2-fc1e19178a9c/Second+logo+draft+-+6+sketches+refined-05.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3c74a599-2a3a-4bd6-b10f-3e59a476242f/grde+3+colgate+2+versions+mockups-06.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/011a15d4-ae67-47be-a34e-b252573df312/Colgate+History-05.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/b5aea57f-3933-426d-b2b2-ac73413dae64/First+logo+drafts+-+6+sketches-06.jpg Colgate Redesign Based off the smiley face element that Colgate already has. But I put the smile below the letter C and O to make it look more like a face since the letters represent the eyes. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/ff2d1a32-9288-4edb-a006-a9eef9992457/Second+logo+draft+-+6+sketches+refined-06.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/fe48d911-2bba-47af-ac60-4896acb69aae/grde+3+colgate+2+versions+mockups-03.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/04e0b11a-2764-4517-a27b-9a09b7cc7f5c/Colgate+History-06.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/75d77755-1f20-4be5-b362-5765cd074a31/Colgate+History-07.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/55fa1858-fa2c-419f-8174-5f16aa600342/Colgate+History-08.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/98e081b4-30ab-4309-8231-09b719ba9b5d/Colgate+History-09.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/796a99ef-1b31-4ddc-a1e4-aaef07b07557/Colgate+History-10.jpg Colgate Redesign https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3251e4c6-8147-4471-88d8-c261b43c7a01/colgate+final-01.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/cf88f02d-2ad6-4081-a194-c224370a67c1/colgate+logo+sketch.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3a6d6339-8650-48e5-98c7-bcfddce4fe2d/colgate+final+presentation-08.jpg https://aobdesigned.com/zhai-skincare-design daily 0.75 2026-01-29 https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/0413d926-fc3f-426d-bee8-2fea35bfcd69/ZHAI+PRESENTATION+process+logo+type+exploration+2.jpg Zhai Skincare Design Type Exploration: Selected over 100 typefaces that fit the branding. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/86872e2f-91fd-4405-9ad7-ccf9669c460d/ZHAI+PRESENTATION+flower+design.jpg Zhai Skincare Design Flower designs were created with the same structure and grid used to create the logo to create a cohesive branding. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/aa18a6ec-d00a-4c39-bf90-c1d812526061/ZHAI+PRESENTATION+pink+bloom+serum.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3022c697-9164-42a9-9db5-96c2c37daad1/ZHAI+PRESENTATION+packaging+design+ideas.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/f49c88ba-ab43-4f51-a5a3-50f415ccd33e/ZHAI+PRESENTATION+family+photo.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/2eff3594-5b82-495c-8ab9-a5cdf5a75e77/ZHAI+PRESENTATION+solo+moisturizer.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3fb34fb1-61bb-4c4f-a9cc-671aaac1c81d/zhai+bag+draft+1.jpg Zhai Skincare Design Brands incororpate the logo onto the bag, but I wanted to combine both the pattern and logo to create an eye-catching bag design that also included the logo. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/f5a6384d-ba25-474b-aa82-d66e5582601a/AOrtegaBlancas_P4_Photo+2_051525.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/d1a2c437-aa6b-4019-97fa-c0eef2f4c3c7/ZHAI+PRESENTATION+process+logo+2.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/e5448e4a-dcbd-4091-a27d-f931365c7879/serum+box.jpg Zhai Skincare Design Serum dieline reference used. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/e02aafb6-756f-4136-b3bd-573a5e2b0928/ZHAI+PRESENTATION+process+logo+type+exploration.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/c9dcb989-2631-4bfc-9286-64f6c59a75f9/ZHAI+PRESENTATION+flower+design+2.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/1fe54720-6541-485b-9d65-e4164a47aac5/ZHAI+PRESENTATION+sunflower+sunscreen.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/1768341204444-1R20CSBN48SRJ43TSSAA/packaging%2Bsketches%2Bfinal%2B1.2.jpg Zhai Skincare Design The pattern would be used for the background of the packaging. Pattern would also be included inside the packaging. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/156f114f-2c44-4540-81a6-c44875dfc583/ZHAI+PRESENTATION+family+photo+2.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3a96b471-79d5-4921-a937-6f650b5bb952/ZHAI+PRESENTATION+solo+sunscreen.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/71fac0a6-99ee-45bc-b805-86ce53c29aad/zhai+bag+draft+1+mini+mockup.jpg Zhai Skincare Design Small paper mockup meant to showcase how the draft would look like. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/574b7d71-2fd9-415b-b39a-a7148494b157/AOrtegaBlancas_P4_Photo+1_051525.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/2500b157-547b-4519-9fc0-7d8b3cbe19ec/ZHAI+PRESENTATION+process+logo+3.jpg Zhai Skincare Design Custom typeface that impliments tulips within the typeface itself. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/c802eb2d-86b3-433b-81a1-473c30d029b8/sunscreen+box.jpg Zhai Skincare Design Sunscreen dieline reference used. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/81d97359-9698-442d-a1d0-17c21dd606bf/ZHAI+PRESENTATION+honey+glow+moisturizer.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/bc8d6db0-efd2-4917-874d-dbd8acb763e7/ZHAI+PRESENTATION+side+view+family+photo.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/67b5efd4-d718-4657-bf55-6efbf08c9fcd/ZHAI+PRESENTATION+solo+serum.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/b31739d3-58ac-4661-87c3-04bc0f40f953/cream+box.jpg Zhai Skincare Design Moisturizer dieline reference used. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/8c9197ea-3e19-4a6e-a42b-843c76e65e3a/ZHAI+PRESENTATION+birds+view.jpg Zhai Skincare Design https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/06b649e0-52d0-4ccb-be25-b1c5f3e410b6/zhai+logo+backdrop+for+zhai+presentation-01.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/f5a6384d-ba25-474b-aa82-d66e5582601a/AOrtegaBlancas_P4_Photo+2_051525.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/ebb762e1-1ee4-4bbb-96c8-fa08d4c4a188/zhai+creative+brief.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/21a4d4ae-96b3-44e8-8a6f-7111df865b6b/ZHAI+PRESENTATION+inspiration.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/c535a90d-814d-4150-911d-2dd11eb93106/ZHAI+PRESENTATION+process+logo.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/a0d16b86-fa9e-40c1-8002-a786d8ec7f48/ZHAI+PRESENTATION+typography+and+color.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/a0e7d124-f4f7-4701-b063-5d059d3f56e0/ZHAI+PRESENTATION+planogram.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/724c4485-80cf-4f78-b229-79bb44e801f3/zhai+bag+final-02.jpg https://aobdesigned.com/bazooka-redesign daily 0.75 2026-02-01 https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/b4a92542-a030-4031-a169-15ffd5ccfae7/family+photo.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/a3a2c63c-5c92-4d15-b178-7a95f9be787c/bazooka+logo+draft-02.jpg Bazooka Gum I picked the best logo sketch, and decided to digitize it. Like I mentioned, this logo sketch ties back to the playfulness of the name. I stuck with the original colors of the brand because it worked well with the symbolism and playfulness I was going for, but also to not drastically change the identity of the brand. I wanted the brand to be recognizable, but just with a new style. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/f304192f-33bc-438e-a445-1bf8a5015057/Bazooka+progress+pictures-05.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/7ed5f1e9-e43b-4fce-8f5b-66110980c271/bazooka+face+panel+designs+draft_Artboard+3.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3febc734-87a9-408f-a8a3-a2c7386f5e24/bazooka+layouts_Artboard+3.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/38f30017-3d00-4ca6-aa5b-c31e95c9217a/Before+and+Aftre+competitors-01.jpg Bazooka Gum Before https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/a151a69f-2c65-44ea-b3a2-ea78bdda3b1b/Before+and+Aftre+competitors-03.jpg Bazooka Gum Before https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/b71923db-07f7-4d5b-923e-a17479636cc8/picture+8.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/64aa9fff-655f-4952-aa4f-5e295dfe85cf/bazooka+logo+draft-04.jpg Bazooka Gum I added a 0.1 in offset path to let the logo stand out from the red background. The offset path was set to white to refer back to the original brand colors. This logo design was new and fresh, and still incorporated the three colors the brand used. After the offset path, I played with the tracking since the two O's were brought together, I wanted the tracking to bring the other letters closer to make the logo more cohesive. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/9a9890ca-6a49-425e-8d97-99b45320d193/Bazooka+progress+pictures-04.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/7c9e7a3b-d766-4c5d-bb62-6e9087b0bba4/bazooka+face+panel+designs+draft_Artboard+4.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/0d2d514c-fa93-4986-b715-2661ff4e9552/bazooka+layouts_Artboard+4.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/41beb0d8-1bc3-4e69-906e-0ae76bfbffad/Before+and+Aftre+competitors-02.jpg Bazooka Gum After https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/b48808c2-3bee-492d-b1dc-e75141a7e647/Before+and+Aftre+competitors-04.jpg Bazooka Gum After https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/89dd286b-b9f8-4815-9d34-d5054f5ada3a/picture+7.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/5ba06d15-5699-4c10-b81d-fec218856817/bazooka+layouts-02.jpg Bazooka Gum Logo with flavor is located in the front and side panels so no matter how its displayed, the brand is visible. Brand elements like the bubble gum is located on the flap that you can use to open the box, but also in the back panel that showcases the small comics that come with the gum pack (staying true to the brand including the comics in the pack). And important information like the nutrition label, ingredients, and gum size. https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/83190b5a-41d3-4984-b9e6-8cdd11431491/picture+6.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/945bde5f-8db7-4dee-a28a-6a3103059db4/picture+1.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/083edc0e-42e8-49da-a4a7-aac26179f004/picture+3.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/3361cf7c-8148-4dec-aae2-4cd6283e8eb3/picture+2.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/f068225b-eb9e-49bd-acb6-b009ae998898/picture+4.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/cc8c12fb-076c-41d4-a2a3-48654a6a840c/picture+5.jpg Bazooka Gum https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/2d9d61db-834f-402e-8d3a-f1d2b8915b98/logo+bazooka-01.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/dfecfcd9-4d05-40d8-8dab-5b5e37d086cf/AOrtegaBlancas_Project_2+Creative_Brief_022725.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/ff98d2e6-38cc-479b-831a-6668a99aaa49/original-171.jpeg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/d6139130-b074-42ba-8d41-d491b3ad6c92/bazooka+logo+sketches.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/897dcf95-303c-4756-9245-58a3a77d092d/bazooka+packaging+sketches.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/2d9d61db-834f-402e-8d3a-f1d2b8915b98/logo+bazooka-01.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/35c937fd-7532-4ccd-8d67-61b68b9b5b1d/Bazooka+progress+pictures-03.jpg https://images.squarespace-cdn.com/content/v1/662d484c648af578d1024c9b/c4a98087-bb9c-4e75-852f-4963489e4688/bazooka+face+panel+designs+draft_Artboard+4.jpg